Ring tone spin-offs for mobile phones
The trend of personalizing one's mobile phone with music has proved quite lucrative for the world's record labels.
Ring tones, once dismissed as nothing more than a passing fad, have become a $3 billion worldwide market. But it's a market that is nearing maturation, with growth rates expected to fall to about 20 percent this year after doubling in 2005.
Within a matter of weeks, several wireless operators are expected to introduce musical "alert tones"--a snippet of a song lasting between two and five seconds, that users can assign to play when they receive incoming text messages and voice mail, similar to a ring tone.
As a result, labels are now preparing different types of music clips they hope consumers will buy to personalize other mobile phone features.
source
Ring tones, once dismissed as nothing more than a passing fad, have become a $3 billion worldwide market. But it's a market that is nearing maturation, with growth rates expected to fall to about 20 percent this year after doubling in 2005.
Within a matter of weeks, several wireless operators are expected to introduce musical "alert tones"--a snippet of a song lasting between two and five seconds, that users can assign to play when they receive incoming text messages and voice mail, similar to a ring tone.
As a result, labels are now preparing different types of music clips they hope consumers will buy to personalize other mobile phone features.
source
posted by forexdude at 11:22 PM
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